Foil, are creative designers.
Foil have been providing their clients across the UK and Europe with design and graphic solutions from our Leicester studio for over 10 years.

We enjoy our work, we remain both surprised and grateful, that after all this time, the process of listening, learning, understanding, defining, agreeing and then working through and producing effective concepts and designs that work for our clients still makes us smile and provides us with a sense of satisfaction.

Richard Dawson
Richard has over 20 years design industry experience. Graduating from Loughborough College of Art & Design
Richard began his design career with Ladybird Books before moving on to a position at Checkland Kindleysides. Whilst with CK Richard created design solutions for Levis Strauss, Boots, Land Rover and Saracen Bikes.

After five years with CK Richard moved to D&A Design as Creative Director managing the graphic and print side of the business. Richard designed & art directed numerous pan-European pos campaigns & seasonal product brochures for Lee Jeans, Along with work for MTV and Parker Pens.

Away from the studio Yorkshire born Richard enjoys time with his young family, Saturday morning football with friends, indoor cricket or even the occasional game of golf or tennis! Relaxing walks through the Leicestershire Countryside and enjoying a pint of real ale if he has the chance! Sunday lunch with family and friends is always a favourite and finding new music on itunes or spotify.com!

Dan Chamberlain
Dan has over 15 years of design industry experience. Graduating with BA (Hons) Degree in Graphic Design from the London College of Communication Dan emabrked on an MA course in Communication Design before applying his skills working for a Multi-Media Agency based in Germany. Returning to the UK, Dan joined the team at D&A Design developing pan-European campaigns for Lee Jeans, along with work for MTV, Parker Pens and Centurion Helmets.

Surfing, running and travelling set Essex boy Dan's creative juices flowing when away from the studio. Friday night is always a mission to head for a beach with a wave to surf or a hill top to run along.

Client: EH Smith Builders Merchants Ltd
Location: West Midlands
Customers: Building Trade, Public & DIY

Re-branding & Brand Guidelines Our brief was to create an identity which gave a modern, contemporary feel, whilst still retaining some traditional values.

Foil implemented the brand over a two year roll-out programme. This included signage, livery, packaging, stationery, advertising, corporate & promotional literature and website design.

Launch of the identity led to an increase in turnover and greater customer awareness of the brand. This was followed by the opening of two new branches and EH Smith moving to a new Head Office.

"We have been delighted with the fresh approach Foil bring to 'design'. Their expertise and guidance through our corporate rebranding was invaluable, resulting in a strong and well presented identity that has rejuvenated our corporate positioning within the market."

Mark Mallinder
Regional Marketing Manager
EH Smith Smith Builders Merchants Ltd

Client: Henry Beaumont Eyewear
Location: East Midlands
Customers: Independent Opticians

Re-branding, Sales & Marketing Literature, Advertising, Packaging & Point Of Sale
Henry Beaumont supply both contemporary and traditional eyewear to a range of independent opticians throughout the UK. Our brief has been to create a contemporary yet classic edge to a variety of printed media and instore point of sale and product display material.

We have also created brand identities for a number of Henry Beaumont Eyewear collections and subsequently developed highly effective sales and marketing literature. Bespoke sales and marketing packs were also produced by Foil which increased trade awarness of the brand and expanded opportunities for the Henry Beaumont sales team.

"Foil continue to deliver highly creative design solutions for a range of media...over the years they have always made the design process an enjoyable experience."

Geoffrey Smith
Owner
Henry Beaumont Eyewear
Henry Smith & Hamylton Opticians

Client: Lee Footwear
Location: London
Customers: 16-25 year olds, male & female

Pan European seasonal Point Of Sale Material
Whilst still designing great looking display items we also made sure the items took up as little space as possible for shipping purposes. Items were designed to pack inside each other or flat pack into card sleeves. This had a substantial saving on shipping costs.

“Foil always delivered high quality solutions in budget and on time”

Bill Mathers
Owner
Indigo Shoes

Client: Leicester City Libraries
Location: East Midlands
Customers: All ages of library user

Promotional booklets, posters, mailers and educational suppliments
Our brief was to create stimulating promotions to increase public awareness of the libraries key facilities.

With limited project budgets we needed to be resourceful and inventive with our design. Printed literature needed to have more than one use if possible. Booklets became maps that became posters that became bookmarks. The limitations of budget provided a highly creative solution to each project.

Client: Royal Geographical Society (with IBG)
Location: London
Customers: General Public

Exhibition Design, Information Graphics and Educational suppliments
The Royal Geographical Society collection comprise over 2 million documents, maps, photographs, paintings, periodicals, artefacts and books, and span 500 years of geography, travel & exploration.

Our initial brief was to develop graphic solutions to promote and illustrate a series of exhibitions which were entitled Crossing Continents: Connecting Communities.

We developed graphic panels which could be easily fixed into existing glass display cases. Each panel illustrated the exhibition content using both archive photography, maps and illustrations. At the end of each exhibtion the panels could be collated, boxed and shipped to an offsite exhibition space.

“Foil have worked over a 3 year period with the Society on designing exhibitions for the Crossing Continents: Connecting Communities project. The partnership between us has been very productive, and Foil have created memorable and engaging educational exhibitions and other resources to a high standard. " Vandana Patel, Project Coordinator

Vandana Patel
Projects Co-ordinator
Royal Geographical Society